“1.Figure out what the students and faculty need in order to do their work.
2.Give it to them.
3.Measure the results.
4.Repeat.”

Active and correct assessment of libraries is a deeply necessary step and more measures of ROI need to be generated so that libraries, esp. non-research ones have quantifiable methods for demonstrating the investment that the institution or community is giving is worth it. Because giving it to them, while easy to say, can be much harder to do based upon the amount of resources available. I work as a solo librarian, for a small college in upstate NY. The economic situation in the state and nationwide has directly affected my library budget where I can’t provide everything that students and faculty want, right now. But I think I can provide enough to maintain their faith in the library until, hopefully, the budget nonsense is resolved.
One of my manifesto points is, especially for my library users, is working to develop and retain their trust that the library can provide the correct resources for the students,staff and faculty every single time. I’m not there yet. But it’s getting better because I go, physically/digitally, to the students and faculty and say what do you want, how can we get it and how are we using what we currently have?

I agree with Ellie; “musts” disturb me. It’s an intentionally provocative piece, though, so I’ll give him the benefit of the doubt. ^_^ It helped for me to read it as a list of suggestions for change in focus.

I like the overall theme of int…egrating librarians into governance. That would be hard to do stealthily, though.

I’m a bit more wary of dropping the “L” word from the profession. The term doesn’t just bring baggage, or maybe a better phrasing would be that not all of the baggage is negative. IMHO, much of the profession’s political and cultural power goes hand in hand with the evocation of “library,” and I think that aspect is overlooked a bit in some of these discussions.

So- I promise I’m not just saying this because I’m mostly an academic :P- the idea of ignoring formal library literature really, really disturbs me. In one of my own areas of focus, copyright and libraries, blogs aren’t sufficient. I read blogs and I write blogs, and the ones I read are *tremendously* helpful, but they’re not enough to understand the complexities of the issues involved. They’re not always enough to engage in informed conversation with people, particularly those outside of the profession. I use blog readers, Google alerts, subject Web sites, journal Web sites, news/popular articles, books, Facebook, Twitter, and more just on this relatively tiny issue related to librarianship, and I’m still pretty sure it’s not sufficient. :P The library literature is part of that overall ecosystem, though.

I’m *also* in favor of “understanding [the] scholarly communication ecosystems” of patrons.

Also, as far as library organizations, Friendfeed and Facebook aren’t going to lobby Congress. Well, not for us. ^_^