ALAConnect's Home Page © ALA

So ALA has joined the ranks of two point oh. Last month it rolled out ALAConnect, a service influenced by Ning, LinkedIn, Facebook, Google Docs, and other online networking platforms and shared work spaces. Despite the hoopla about the system I hadn’t even heard of it until one of my working groups was asked to use it. Being an online networking junkie I was intrigued and decided to log in and, consequently, to write this post. After my first look around the site I was a bit pessimistic, but after taking a deeper look, I have come to hope that ALAConnect will be able to reach individuals who haven’t been able to attend conferences and engage with their colleagues about ALA-centric issues. If ALAConnect can draw this constituency to use it, then the tool might mean some real changes for ALA.

Currently, ALAConnect, which aims “…to engage in ALA business and network with other members around issues and interests relevant to the profession” (ALA, 2009) is in Phase 1 of its launch. This means that not all functionality has been implemented and future enhancements are planned for the site by the end of 2009. These include an advanced search for members and a mentoring network. (Check out the ALAConnect Roadmap for more details.)

At first glance the system seems to have tools that we librarians have been using for a while from many different places and systems. It offers the ability to create and modify shared documents, host chats, and sponsor polls and votes all in one space! In many ways this fills a very real need for ALA committees that have been struggling to work virtually. Instead of chatting in a Meebo room, on Gchat in your Gmail, AIM, and using Google Docs or e-mailing documents back and forth, these groups now have the opportunity to conduct work in one community space.

Before I begin to discuss the social context and implications ALAConnect has on ALA politics and the organization’s evolution, I’d like to discuss some of the more apparent and concrete issues surrounding this technological implementation.

Usability

As with any system, some basic usability problems are apparent in ALAConnect. Most of the issues I point out have something to do with the structure of the system in place, in this case, Drupal. Some of these issues will be fixed in time with future Drupal releases, but right now they pose some usability issues.

One of the first things I attempted to do in ALAConnect was build my social network. I quickly discovered that it takes too many clicks to add a new friend. After you have found a friend to add and successfully add that friend, the system returns you to your profile instead of the “My Network” page.

Next, I tried to do some searches to find relevant communities to join. Being the librarian I am, I clicked on “advanced search” but was confused that this did not take me directly to the advanced search interface. Instead, I had to click a few more times to get there.

Another seemingly simple usability issue that I noticed is that in the left navigation toolbar, the drop-down arrow next to menu items isn’t functional. While it does tell you that there are more items to view under that navigational category, it does not work to drop down the structure. Instead, you have to physically click on the link and load a new page to see the sub-navigation levels.

Again, these problems will likely be addressed as ALA gets more feedback or as Drupal’s developers make further improvements to the software. Either way, these are basic usability issues that, in the future, might be improved.

Privacy

Privacy seems to be another issue with the system. In fact, Jessamyn West was one of the first to comment on it. (You’ll notice from the comments in that blog post that ALA staff was quick to respond and fix the issue!) I get the feeling that they are getting a lot of privacy based questions because of the existence of the Privacy FAQ page and the many posts in the forum related to privacy. There are some pretty robust features for privacy in ALAConnect, but it’s hard to figure out what’s what without doing your research. You can choose to keep your membership in communities private, but your official ALA work will display to members. You also have options to control your privacy for each community you join. See the FAQ for more information about these details.

The first thing I saw on my profile, shockingly, was my (personal) phone number. Why? Well, the answer is simple. First, my personal phone number is the phone number with which I joined ALA. (Being an unemployed librarian at that point it was the only number I could give and I haven’t yet updated my information with ALA.) Second, this piece of contact information was imported with other membership information when creating ALAConnect. (Why we need a phone number to display in an online social networking tool is beyond me.) Upon further investigation I discovered that phone numbers display only to people you call contacts, but this overlooks two simple questions: Who is going to call me when they could shoot me an email, and why was this piece of data even imported into ALAConnect?

ALAConnect's Online Now Box ©ALA

More disconcerting to me, however is that ALAConnect displays who recently logged in on its homepage, even to the public. At first I thought I had the ability to opt out of this, but it turns out I don’t.

Going into my profile I disabled the ability for people see my online status in my user preferences, but this status only relates to IM and chat gadgets embedded in your profile, not the entire portal.

While displaying whether I’m online might be inconsequential, it still gives me the heebie jeebies to know that anyone can find out that I’m at a computer logged in to ALAConnect. Furthermore, what utility does this function add? How will the information that I’m online be used by other members? There is no internal IM function (except for chats in member communities and groups) to which it can link. I’d be more forgiving if there were some utility to this part of the interface, but there doesn’t appear to be any.

ALAConnect Privacy Options for IM © ALA

Functionality

Unlike usability, functionality is one of those things that is harder to change after a system has been implemented. While I think the functionality of ALAConnect is quite rich, I did have some basic questions and frustrations about it. For instance, when creating my profile I wanted to include all of my schooling, not just one school.

ALAConnect Profile Education Display ©ALA

I would also like to be able to show that I have two master’s degrees, and I know there are many many people out there who are in the same boat. Moreover, I would like to be able to connect with people who are alums of my same college, which seems to be a logical way to network. For example, I belong to a group on Facebook called Reedie Librarians, which is a way for me to connect with Reed College graduates who are also in the library profession. (This functionality has been marked in the ALAConnect Roadmap as a future improvement.)

There are some additional items in ALAConnect that might prove to be useful. Using tagging and being able to “favorite” a post or group is really helpful, if you use this functionality. Though if you’re anything like me, you might never look at your favorites again. ALAConnect also boasts the ability to create RSS feeds to read content of interest. (I did not try to create an RSS feed so I cannot say if this is easy to do.) Additionally, the system embraces some other, but not all, social networking sites such as Flickr and Delicious. These sites will show up as gadgets on your profile if you include them. The following image is of Aaron Dobbs’s public profile.

User Profile on ALAConnect with Flickr and Delicious Gadgets ©ALA

Even though users can embed some gadgets in their profiles, some might want better interoperability between ALAConnect and their other networking tools. ItLwtLP blogger Derik says,

“My big issue is that I want interoperability with my other social networks. If ALA Connect would connect up with Facebook, Twitter, FriendFeed, etc., maybe I could see a use. That interoperability is where we get into OpenSocial, Facebook Connect, and Google Friend Connect, all different ongoing projects to make the social network portable.”

I have a feeling that many people agree with Derik. Why would I join another networking site if isn’t interoperable with the other things that I’ve been using for online networking and work? The problem here is that ALAConnect is not supposed to be a social networking site. Rather, it is intended to be a professional networking site. This is an important distinction to note, but I wonder if it is a distinction that users will make.

Finally, one of the best features and functional pieces of ALAConnect is its ability to host user-generated content. Users can create groups, join groups, post comments, etc. This kind of content is one that I feel has been lacking within the ALA structure, and creating this functionality may open the doors to increased organizational participation and meaningful online discourse about professional issues.

I’m sure there are other functional things within ALAConnect that I haven’t yet been able to explore. If you know of any, please comment on this blog post!

The Social Context

I’d like to move from the concrete portion of this review to looking at the social context of ALAConnect. As was ingrained in my brain in graduate school, no technological implementation exists in a vacuum. In fact, the social context surrounding a technological implementation will most likely determine how well the system is adopted and used. (See Kling, Rosenbaum, and Sawyer’s 2005 book, Understanding and Communicating Social Informatics for an easy to read summary.)

ALAConnect might be able to offer ALA members the networking and virtual space to engage in discourse and other community-based activity that has been taking place in other virtual spaces. There is no doubt that online networking and use of webapps are part of a computerization movement which is particularly useful for information professionals and librarians. (For more about computerization movements, read a piece by Susan Iacono and Rob Kling in Yates and Van Maanen’s 2001 book, Information Technology and Organizational Transformation.) The question is: for ALA members who feel disenfranchised and disenchanted, can ALAConnect be a democratizing factor? Can a social movement form in this virtual space to give ALA members what they need from the organization? I think it’s possible, but whether this happens will be determined by the system’s users.

Browsing ALAConnect ©ALA

There are a few things in the ALAConnect interface and system that show its surrounding social context. You will notice that ALAConnect’s structure is based on ALA’s scary, unwieldy, and seemingly unnavigable political structure. Notice in the following screenshot that to browse ALAConnect you immediately have to understand the structure of ALA. This is not all that helpful to those who don’t quite understand it. One the one hand, this system must reflect that structure. On the other hand, this could prevent many users from joining and using the system, simply based on its parent structure.

I tried to look at how to create a group (see the screenshot below), and was left wondering what the “ALAConnect” subject headings had to do with the group I was going to create. For instance, we are asked right away to place our user-generated content into an organizational hierarchy (ALA’s) that is hard to use. However, like any classification, this function will help to make groups more findable. You can also request to add a new subject heading, which is a great service.  (See the Member Chair FAQ for more details.) This model isn’t ideal, but it seems to address the issue of how different users might find the groups they’re looking for.

Creating a Group on ALAConnect ©ALA

It is impossible for a system like ALAConnect to be devoid of social context. The real issue here is the tension between the “networking” part of the system and the part that is tied to offcial ALA committees and structure.

The Verdict

Despite some of the criticisms I’ve discussed in this article, I think it is a tremendous resource with great potential. Content, including communities and discussions, can be user-generated. Structures and conversations can center around an issue, not around a division, something that ALA desperately needs in order to be able to involve a larger community, to make the ALA structure more open, and to make the association’s work more relevant to today’s librarians. The fact that the system is part of the ALA structure may dissuade some users, but there is a growing online community of non-ALA members who have created ALAConnect accounts and are using the resource.

ALAConnect offers everyone in libraryland (not just ALA members) a way to get involved in professional discourse, to engage in professional networking, and to create their own professional communities online. What we need to do is to join ALAConnect en masse, create groups, engage in communities, and make ALA what we need it to be. ALAConnect is just a starting point, but I honestly think that if we start there, the sky is the limit. It’s up to us to make sure we use the system in a way that is meaningful to us.

All Gizah Pyramids. Image from liber's photo stream.

“…i [sic] only renew [my ALA membership] out of a sense of professional obligation, and also because of the fear that i’ll [sic] put it on my resume and get busted as not being a member.” –c-dog

Membership in the American Library Association means professionals are bound together by the tenets of librarianship. Technically, this means we commit to these tenets in the form of dues payable to ALA. Being a recent library school graduate I am new to ALA membership as well as organizational involvement. However, I find that the previous statement points to perils inherent within ALA that could, if not addressed, lead to the organization’s downfall.

This is not a problem that has gone unnoticed by many within the organization. This year, I was part of the ALA Emerging Leaders program–a program intended to create more active ALA members and participants. In this program six Emerging Leaders projects centered around membership recruitment and retention issues within ALA and its various divisions. Other membership and participation initiatives include current ALA president Jim Rettig’s member participation initiative, not to mention the New Members Round Table (NMRT). Drawing on my Emerging Leaders experience, I would like to further examine ALA membership structures and provide suggestions that will help to topple this perceived “professional obligation” of ALA membership. We need to create an inspired and invested community of librarians and professionals who will feel proud to be an ALA member and to serve their organization.

In order to understand my suggestions, it’s important I provide some background on the current ALA climate and membership. There seem to be three general categories of ALA members, in the form of a pyramid. The base level, level 1, consists of those who pay dues and who have minimal investment in ALA as a professional organization; the middle and smaller group of individuals, level 2, consists of those who pay dues, attend conferences and are nominally to marginally involved in the organization; and the tip of the pyramid, level 3, consists of those who pay dues, belong to divisions and serve on committees. As I understand it, the shape includes the largest amount of members in level 1 and the fewest amount of members in level 3.

The basic problem with current membership and participation initiatives is that they do not target the largest population of ALA members, level 1. Members in level 1 are those who are most apt to say they are “professionally obligated” to pay their dues. Instead of bringing the movement to members, initiatives like the Emerging Leaders program, Jim Rettig’s “Craigslist of opportunities for members to get involved in ALA”  and the NMRT are initiatives that pro-active, motivated individuals will seek out. If we were able to mobilize level 1 ALA members by bringing community and participation to them, we could create a larger sense of community investment as a whole and dispel those attitudes of membership as “professional obligation.” Over time, this model of community investment would lead to a flattening of the ALA membership pyramid—changing the shape of ALA membership into one that is a globe of overlapping and active communities. In order to create this membership model, ALA, its members and leadership should investigate how to involve level 1 members in association activities and thereby create an organization comprised of a richer and more diverse professional community.

The financial membership model of ALA creates a certain attitude among members. Their investment in the organization is only as important as the amount of their check. Instead, ALA might consider adopting another membership model that incorporates service to the organization as a stipulation of membership. This is the model of both the National Honor Society and Beta Club. Requiring members to serve their professional community can only create a stronger community that better represents its largest constituent base. Examples of this service might be acting as a guest editor for a portion of American Libraries or other journals published by ALA divisions, writing op-eds for journals, or otherwise serving ALA in capacities, as they are able. Changing the parameters of ALA membership is something toward which we need to strive. While this service model may not be feasible to adopt for a good many years, there are other issues that we can address more directly.

Cost is a major deterrent for the increased involvement of many level 1 and level 2 members. Paying membership dues to ALA and its numerous divisions can be quite expensive. This deters individuals from serving on committees (one must be a member of a division to serve on a committee of that division) and contributing to ALA’s general body of work (one must also pay conference registration and travel to serve on committees). New librarians struggle with student loan debt and as a result do not have room in their budgets for personal memberships. They may also work for libraries affected by slashed budgets and national policy decisions and funding practices. In response to these conditions many libraries are no longer able to support their employees’ professional membership costs. This means that individuals must use their personal funds to pay for membership in ALA and its divisions. Coupled with travel costs to conferences, it is simply financially unfeasible for library professionals to participate on a higher level than they do (even before recent economic collapse).

A simple way to make conference attendance and professional development easier for those who cannot afford to travel is to create webcasts of conferences and workshops. We are in the age of virtual conferences and seminars, and they have proven successful. It should plain and simple be the standard that ALA conference programs be made accessible virtually. If pricing is an issue, ALA might consider creating a price structure for “virtual” attendance to ALA conferences. Members and their employers would be better able to afford this model of conference attendance and involvement. If ALA were truly committed to including level 1 members, then it would create and implement ways for individuals to engage virtually by using a combination of videocasting, chat programs, message boards, and other participatory and collaborative applications. Because of their ability to participate in professional programs and conference activities, virtual participants will feel as if they have more stake in ALA than they did before. Consequently, we will see these members begin to actively seek other avenues of participation with ALA.

The level 1 ALA constituent is not the only constituent that ALA should reach and better utilize to create an organization that reflects a community beyond “professional obligation.” There are level 2 participants who attend conferences. The next logical step would be for these members to engage in service opportunities such as sitting on a committee or hosting and presenting at professional programs. One way for ALA to show its commitment to these level 2 members would be to mandate a seat on every ALA committee for a new member or conference attendee. Soliciting member service via ALA governance and policy will show that the organization as a whole is committed to the needs of new members, member recruitment and member retention.

However, once a member begins to serve ALA as a committee member cost can still be an object. For level 2 members to become more engaged and sit on committees this object must be addressed. Most ALA committees require members to attend two conferences each year. Instead of mandating in-person attendance for committee members at both Midwinter and Annual Conferences, shouldn’t we be encouraging the use of those collaborative tools and technologies (chat, wikis, web sharing applications, online conferences, etc.) that we as professionals tout? If ALA were to move to a model of mandatory in-person committee participation at one conference a year, costs would be cut in half for committee members, thereby enabling more new professionals to better afford conference attendance and committee participation.

Conferences themselves need to adopt new models to attract greater participation. In addition to the mix of meetings, presentations and workshops that comprise ALA Midwinter and Annual meetings, hands-on professional service opportunities would enhance conference goers’ experiences. Instead of passively sitting in a conference session, librarians and conference attendees could engage in service learning workshops or service challenges. A group of professionals would be tasked to create a body of work to serve the organization or create a professional development tool in one day. The service could be the creation of a new resource guide, a new web portal, or a new best practice statement. Whatever the participants created, it would be a piece of professional work as well as enable professionals to network with others in their areas of interest. Producing a body of work will be more professionally satisfying to some conference goers, and will give a diversity of participation and service opportunities that will appeal to a larger audience.

New members will not be recruited nor will members remain active within ALA unless the organization as a whole engages in dialog about how to remain a viable, interesting, and diverse professional community. We need to advocate for and attempt to implement membership model and policy changes within ALA. These changes will encourage greater member investments in their organization and help to reshape the ALA pyramid into a globally shaped membership that is dedicated to ALA’s success. This will make our association a more diverse and stimulating organization of which we can all be proud.

We need to think creatively and to create programs and workshops that embrace virtual participation. We need to break the mold of traditional ALA membership. The next time you attend a conference or a committee meeting, bring up these issues and ask questions. Propose and implement pilot service projects at a conference and publish your successes and challenges. Help to create new models of participation and share them with your professional community. The more experimenting we do at a grassroots level the more we are able to best find the models of participation, service, and governance for a sustainable and successful ALA. By continuing to adopt these changes in ALA, the membership pyramid will eventually flatten and the globally shaped ALA membership can form.