By Derik Badman
Back in October, Aaron Schmidt posted “HOWTO give a good presentation” to his blog walking paper. His second bullet point of “thoughts” on good presentations is:
Please don’t fill your slides with words. Find some relevant and pretty pictures to support what you’re saying. You can use the pictures to remind yourself what you’re going to say next… Your presentation should be *very* incomplete without your narration.
This is something I have been working on since I started giving presentations professionally. I sat through a lot of bad presentations in the past few years, and, while some of them were bad just because the content was poor or uninteresting, many of them were just poorly formatted. In the comments on Aaron’s post, Kevin Driedger added:
…my thoughts on slides – they should illustrate the talk, like a nice illustrated book… (Comment #10)
This lead me to a subject my thoughts often settle on: comics. In this case the equation:
Presentation = slides + speech 
Comics = image + text
Earlier this year I started using hand drawn images in my slides (see this pdf for an example), instead of bulleted lists or photographs, but I hadn’t yet given much thought to the factor that is common to both presentations and comics: image-text interaction. A number of definitions of comics emphasize this factor, going all the way back to Rodolphe Topffer, the father of the comics form, who, in 1837 describing one of his histoires en estampes, wrote:
This book is of a mixed nature. It is composed of a series of line drawings. Each of these drawings is accompanied by one or two lines of text. The drawings, without this text, would only have an obscure significance; the text, without the drawings, would signify nothing. 
This interdependence between image and text is at the core of the form of comics, and the same concept can be easily applied to presentations. Not all presentations necessarily require slides (or words for that matter), as a lecture without slides or a silent slideshow also form a presentation. In that interim place between all slides and all speech, I preliminarily posit some types of slide-speech interaction :
1. Slides and speech are redundant:
This is the classic boring presentation. A slide shows a list of bulleted items while the speaker reads them off or even worse reads whole sentences and paragraphs off the slides. This redundancy of two information channels is disengaging. Most attendees will read the list for themselves more quickly than the speaker can say them. The redundancy of text and image does not provide any space for friction, thought, or curiosity. In many cases, where the speaker is not significantly elaborating on the slides’ text, the speaker becomes peripheral and even unnecessary.
Old comics are great for this sort of tedious redundancy:
2. Slides and speech are independent:
This is veering into performance, but I can imagine a presentation where the speech and the slides tell separate narratives. This is not to say that the two narratives are completely unrelated; often the point is to draw on the conflict or similarities between the two. A library conference is probably not the place to be experimenting with such things though, unless you have something really well done and interesting planned. Even comics examples of this tactic are extremely rare, the most popular example being a short story by Chris Ware called “I Guess” .
3. Speech carries presentation:
At some point people stopped just talking and started using slides and other media. I can’t think of many examples of straight-up speeches that I’ve seen at conferences, other than some keynotes (by non-librarians) at ACRL. More common is a cursory use of slides that tend to be brief, visually dull, and do little to add anything to the speech. I used to make a lot of slides that would fall into this category, for instance:
These slides were accompanied by lots of talking. The slides act as little more than placeholders, a visual signifier to back-up the speech and add a small portion of emphasis. This type of presentation is not necessarily bad, but it does require a speaker who is dynamic and engaging. Depending on the presentation’s content, this format may leave something to be desired in its ability to convey information in a complete manner. If I am speaking about a web application, having a number of screenshots in the slides can aid greatly in comprehension for the audience.
This type of speech and slide combination is rather popular, getting praise for Guy Kawasaki (who uses 10 slides with short words or phrases on them) or the “Takahashi Method” (using very large words). Another example of this is Lawrence Lessig’s well-regarded style. He uses a lot of slides with a small amount of text or simple images, but he displays them at a rapid rhythm. I find the visuals in the few presentations of his I’ve looked at online to be mostly superfluous, seeming to serve primarily as a visual attention grabber (give the audience something to look at) than as an additional channel of new information. Though, I shouldn’t ignore the utility of slides as attention grabber; it is a valid use.
4. Slides carry presentation:
This type of presentation is rarely seen at conferences. It belongs more to the classic vacation slideshow (“And this is the little cafe in Paris we went to on our first morning”) or, in current times, watching a slideshow from a Flickr photo set than to what someone would expect from a professional presentation. This may be the appropriate style for certain types of presentations, but one would need a good sense of design and visual narrative to pull off something like this successfully. Information that is process or space oriented might be the best candidates for visually driven slides that require little added speech.
Reader participation bonus section: Find me a good example of this in a presentation.
5. Slides and speech share duties in conveying a point:
I believe this is the ideal mode for most speech + slides presentations. When visually appealing slides complement the speech, the presenter can engage multiple senses of the audience members. The conjunction of the multiple channels of words and image (sound and image) can create a synthesized effect that is greater than each individual’s. This “wow,” sit-up-and-take-notice factor is one of the joys of comics. Even in the most basic of comics, something like a New Yorker single panel, the humor and the pleasure of reading comes from the picture and the text creating something that does not exist in either one independently. A similar sense of pleasure and creation can come from the well planned slide/speech conjunction, often through contrast, metaphor, or unexpected juxtaposition.
The following comic, for instance, would not have the same effect if the text or image were viewed separately:
For brevity’s sake, I must here ignore numerous other complications that arise from considering the interaction between speech, text on a slide, and image on a slide. I will also leave out much discussion of how the rhythm with which the slides are changed can effect the presentation. The simplest of slides can be effective if they are quickly moved through, while more detailed slides could retain interest for long periods of time as speech is used to elaborate on the visuals (the classic example I can think of is an art history lecture where a single work is shown and discussed at length, though even this can be improved with detail views.). As I noted above, Lawrence Lessig’s slides are often not very interesting in themselves (a word or two), but he moves through them quickly enough that the viewer’s interest can be maintained.
Many people seem to think slides need lots of text so the audience can have something to take home and re-visit or so people who didn’t make the presentation can take advantage of the presenter’s information. Slides with little or no text would be mostly opaque on subsequent viewings. I would offer a few responses to this concern. A presentation is made for the audience, the people who show up to listen. A presentation done well should not be easily boiled down to a mass of text (else, why not just write an article or a blog post). It should take advantage of its particular form/media. The best method for re-visiting the presentation or archiving for those unable to attend is a recording. Cheap options are available to make multimedia presentations available online.
When I presented in Second Life a few months ago (which I talked a bit about in my previous post to this publication), I followed up by creating a recording of my voice over the slides. In this case I re-created the presentation, recording a new version of my speech–rather than recording the original live–and then syncing it over the slides. In this way, an interested party could watch my presentation in a form closer to the actual event than a simple deck of slides.
If you want to have a take away for the audience, printing out your slides is a cop-out. There are better options. I’ve previously handed out (posted) my speaking notes as a complement to slides, allowing for viewers to at least get the main points I spoke about to accompany the slides. A simple sheet (half-sheet if you want to conserve paper) of main points and, if appropriate, urls or citations can act as a reminder and reference for attendees when they get back from the event.
Creating a presentation that utilizes an interesting combination of speech and slide does take more time and effort than a bulleted list. Besides the conceptual effort, the actual creation of the slides can become time consuming. You can create your own images (drawing, photography, etc.), but even for those without such skills, plenty of options are available to take advantage of other’s artistic work. Free photos are available through various Creative Commons sites (like Flickr’s) and there are numerous options for clip art–good clip art (check out the many options from Dover books) not that clip art that comes with MS Office .
The presentation of information should be important to our profession. After all, the fourth of the ACRL Information Literacy Standards includes:
3. The information literate student communicates the product or performance effectively to others.
A. Chooses a communication medium and format that best supports the purposes of the product or performance and the intended audience
B. Uses a range of information technology applications in creating the product or performance
C. Incorporates principles of design and communication
D. Communicates clearly and with a style that supports the purposes of the intended audience
I’m not sure how directly practical all of the above is, but I hope it at least gets people thinking about the topic. Presentations can be interesting for many different reasons, and one of them is the form. I realize some of the forms above might be too “arty” for most presentations, but I don’t think it is outside the realm of reason to add more art to our conferences. Art can convey information as well (if not better) than dry technical work. Creativity should never be overlooked in our work.
Next time you are making a presentation, set aside extra time to work on your slides, not just to make them but to think about them and how they will interact with what you will say. If we challenge ourselves and our audiences, we will not only have more interesting presentations, but we will all get our brains working a little more.
There are tons of books and websites about slides and presentations and the dreaded Powerpoint. There are also hundreds of books on design. You can also learn a lot from just looking at art and design and examples of great presentations. You might start with: Presentation Zen.
Thanks to Aaron Schmidt, Kim Leeder, and Ellie Collier for comments on the content and Lianne Hartman for editing.
“Sheena” image is in the public domain. Drawing by Robert Webb. “I Guess” image copyright Chris Ware. Arno comic copyright The New Yorker.
 I’ll admit that we could consider a speaker’s movements and body language a third factor, but that’s a whole other topic, one that is rarely put to use in librarian presentations I’ve seen. This is a channel of information that is particularly missing in the webinar format.